Netflix introduces an ad-supported tier called Basic with ads [UPDATED]

[UPDATE] The Basic with Ads tier is finally live on Netflix, and you can go ahead and subscribe to it if you want. At the time of writing, the new plan is available in the US, UK, Canada, Australia, Brazil, France, Germany, Italy, Japan, Korea, Mexico and Spain , you only have to pay $6.99 for it. Unfortunately, Netflix hasn’t shared any information on whether this plan will be available in other regions, but we’ll be sure to update you if that happens.

[ORIGINAL STORY] Months after being reported and making headlines, Netflix has finally gone ahead and introduced Basic with Ads, the company’s version of an ad-supported subscription tier you can pay for. especially if you are looking for something cheaper.

At this point, it’s worth noting that you’ll still have to wait until November 3 to be able to subscribe or upgrade to this tier, but the company has officially announced the details for this new Netflix tier, and we’ve got everything you need. to know.

Netflix Basic with ads: everything you need to know

Let’s be obvious. If you want a Netflix Basics plan with ads, you should be prepared to spend $6.99 per month in the US. However, for those wondering about other regions, you will get the same plan in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK.

Netflix has also confirmed that current plans and members will not be affected in any way. The new tier will only supplement the existing Basic, Standard, and Premium plans.

Now, this shouldn’t come as a surprise, but Netflix also said that if you opt for the Basic with Ads plan, there will be some differences you’ll encounter.

First, you’ll still be able to access a variety of TV shows, movies, and personalized viewing experiences. However, with the new Netflix plan, the video quality will be up to 720/HD, and you will get an average of 4-5 ads per hour. Additionally, a limited number of TV shows and movies won’t be available due to licensing restrictions, something Netflix is ​​working on, and you won’t be able to download titles.

Simply put, Basic with Ads is everything people enjoyed on Netflix, but for less. The company mentioned that it was an attempt to reach a diverse audience, including younger viewers who are moving away from linear TV.

Additionally, Netflix shed some light on some ads and how they work.

  • ad format: At launch, ads will be 15 or 30 seconds long and will run before and during shows and movies.
  • Advertiser controlsTo help advertisers reach the right audience (and ensure our ads are more relevant to consumers), we offer extensive country and genre targeting features (e.g. action, drama, romance, sci-fi, etc.). Advertisers will also be able to prevent their ads from showing on content that may be inconsistent with their brand (eg, sex, nudity or graphic violence).
  • Verification tools: We have partnerships with DoubleVerify and Integral advertising science to verify the visibility and validity of our advertising traffic from the first quarter of 2023.
  • Audience measurement: To help advertisers understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the United States. This will be available sometime in 2023 and will eventually be flagged via Nielsen ONE Ads.

As previously reported, the new Netflix plan is going to launch in a total of 12 countries and will be available on November 3, 2022, for just $6.99. You can find out more here.

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