Apple TV + faces tough times controlling digital piracy

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While it’s no secret that Apple executives sit in their sierra blue ivory tower and count their guilders as the world’s most profitable company, the company’s streaming arm, Apple TV +, is relatively new and has yet to see the same staggering returns other parts of the business have long enjoyed. Perhaps this is why, according to a recent report, the company is struggling to tackle the increasing levels of online piracy that has occurred around its increasingly popular streaming offerings.

According to information compiled by MacRumors, the original Apple TV + are among the most popular offerings currently populating torrent sites, with up to 2,000 seed files available to actively stream on most major hacking sites. At the high end of the spectrum, that number can stretch up to 125,000 “seers” – open torrent links that people can open or download themselves – for each of Apple TV + ‘s most popular titles on some websites. Although download trends differ from website to website, the Apple TV + titles that are the undisputed kings of piracy currently are “The Morning Show,” “SEE” and “Ted Lasso,” the latest of which recently received seven Emmy Awards, a record after receiving the most nominations for a freshman comedy in awards history.

Piracy, after all, is a booming business, and a recent report from the Digital Citizens Alliance suggested that the top five torrent sites each currently generate an average of $ 18.3 million in digital ad revenue and referrals each. year.

Among popular streaming platforms like Netflix, Amazon Prime Video, and Disney +, monitoring illegal streaming of movies and TV shows by relying on third-party partners to report stolen content is common practice. And while Apple has jumped on the bandwagon in recent months by teaming up with digital copyright protection firms Corsearch Inc. and OpSec Security to issue DMCA takedown orders for stolen content, those efforts fail. are not up to par with the pirated content providers themselves.

According to MacRumors, while Corsearch has issued more than 320,000 DMCA orders to Google, citing copyright infringement for Apple TV + content ‌, such requests do not really help mitigate the actual hosting of pirated content. – they simply prevent Google from indexing flagged sites, making them harder to find through a standard Google search. In order to truly ensure that the content itself is removed, companies must issue those same DMCA commands to the websites themselves hosting the pirated content – a process that can quickly become unmanageable, especially since the big guys Hacking sites tend to serve as simple aggregators for content that is intelligently hosted elsewhere, making it more difficult to find the root source.

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In the end, although MacRumors found that 91.2% of Apple’s takedown requests were processed successfully, torrent sites continue to pack their content offerings with Apple TV + content – efforts that fail. not appear to have been “significantly hampered” by Apple’s legal authorities. threats.

Apple may be the king of profitability, but when it comes to dealing with the slippery world of pirated content, it turns out it’s just a mere mortal like most of its rivals in the world. streaming industry.

Summary of the news:

  • Apple TV + faces tough times controlling digital piracy
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