An OTT platform for Malayalam films, Marketing & Advertising News, AND BrandEquity

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Coming soon: an OTT platform for Malayalam movies.

Kerala’s new film and culture minister Saji Cherian said on Wednesday he plans to make large-scale changes in the way the Malayalam film industry will be modernized.

“The state will launch a new OTT platform for the release of our films in Malayalam. While the mega star actor films may not need this facility at first, regular films made by our people will need it and we will come out with such an OTT platform, ”Cherian said.

He also pointed out that Chithranjali’s public studio in the heart of the city will be redeveloped into a destination for filming South Indian films.

With movie theaters closed for most of the past 12 months, businesses are struggling to stay afloat amid recurring expenses, debt and zero income.

Regarding the Malayalam TV soap operas shown on the TV channels here, he said that it would be in everyone’s interest if the standard of the soap operas was high and for that he would talk to the different heads of the channels.

The Covid pandemic has taken a heavy toll on the Malayalam film industry and according to industry sources nearly 100 films are set to be released but cannot be released and around Rs 800 crore are currently blocked due to of that.

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There are 720 movie theaters in the state and the owners are also in dire straits and while many expected these theaters to open soon, came the second wave and currently Kerala is home to around 23% of the cases. dailies around the country and starts on Thursday, Covid protocols will be tightened up and this has come as a shock to the film industry.Watch BE + with Ambi Parameswaran: In conversation with industry leaders like Jasneet Bachal, Pawan Sarda, Siddhesh Joglekar


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