An eye-opening career move that revealed the world of travel and tourism
Among the torrent of workers leaving the shelters of previous careers during the pandemic, Sarah Bellamy found his next great opportunity at Storm.
After the pandemic forced his former employer to change his role and responsibilities, Bellamy decided to take on a new challenge and refocus on his experience and passion for marketing and communications. A longtime subscriber to Technical.ly newsletters, she was intrigued by a job posting from Center City-based destination solutions provider Tempest, and quickly found herself surrounded by creative and friendly colleagues in her new position. content analyst.
Tempest helps destination marketing organizations across North America attract visitors with their expert web development, design, and marketing services, while their destination management CRM software, iDSS, helps those same destinations manage community partners, sales leads, events, email campaigns and more. The company has been using Technical.ly’s Talent Pro platform since 2021 to promote itself within the Philadelphia tech scene through its Culture page, content highlighting its team and, of course, job postings. Tempest’s presence on Technical.ly caught Bellamy’s attention, and she joined the team in September 2021.
We recently reached out to Bellamy to find out more about his experience so far and what excites him about Tempest.
What is your current role and what are your daily tasks and responsibilities?
I’m a content analyst at Tempest. I research and write strategic content for our clients’ websites and email marketing campaigns, while improving SEO rankings to increase organic traffic and elevate other KPIs.
Basically, I have a dream job where I can create content for major travel destinations in the US and Canada. One minute, I’ll write a blog about fishing in Long Beach, California, then I’ll update a web page layout for Gallup, New Mexico; Next, I’ll be working on an email campaign focused on golf getaways in northeast Florida, and finishing the afternoon by writing about places to stay on Vancouver Island in Colombia -British. You never get bored and I feel lucky to be paid to explore so many different places and discover what makes each of them unique and special on a daily basis. It is deeply satisfying to know that your research and words are helping countless travelers plan vacations and discover these remarkable destinations – sometimes I have to pinch myself.
What was your background before joining Tempest?
Before joining Tempest, I was director of communications for a children’s arts and enrichment center. During the pandemic, we were forced to pivot, like many organizations, and opened a full-time preschool. We had a small team, so I juggled a lot of responsibilities from marketing, web design and social media management to hosting parent information sessions and teaching in the classroom. It was a wild ride and a great learning experience.
How would you describe the work environment and culture at Tempest?
The work environment at Tempest can truly be described as collaborative. Everyone on the team is super competent. Our roles are very intertwined, so we’re all keen to uplift each other in any way we can, whether that’s through knowledge sharing, brainstorming, or just moral support and high fives. We work together to help destination marketing organizations achieve their goals, which ultimately educates their community and gives a voice to the people who live and work there.
What excites you most about your new role?
It may sound corny, but I’m very excited to learn as much as I can about content marketing and development. I recently achieved several Google Ads certifications and want to learn as much as possible about SEO best practices and how data drives key messaging decisions. I really hope to improve my content creation and writing skills along the way.
What interests/hobbies/activities do you enjoy outside of work?
When I’m not at work, I enjoy exploring Philadelphia – finding new parks to hike, attending festivals, watching Sixers games, and visiting art galleries and museums. I try to stay involved in my local community and actually manage social media accounts for a local neighborhood association (East Kensington Neighbors Association). I also recently bought a skateboard, so I’m trying to improve my skills – and not break my leg – by rolling one curb at a time.
What role did Technical.ly play in your job search?
I was part of the “Great Resignation”. As my former employer changed, my role also changed significantly, so I wanted to return to my marketing and communications roots. During the pandemic, I often checked the Technical.ly newsletter for job postings that might relate to my skills. I discovered Technical.ly during Philly Tech Week in 2014 (signed up to play Tetris ON the Cira Center) and joined the Technical.ly newsletter in 2017 while between jobs.
Thank god I did. One morning I was sitting outside drinking coffee and going through my emails on my phone. At the very bottom of the Technical.ly newsletter was a job posting for a marketing position at Tempest. Although I had a ton of communications experience, I had none in the tourism industry. But nonetheless, I applied right away and a few weeks later I was sitting at my desk overlooking City Hall in our downtown office.
Sometimes I think about how opening that email changed my life. I am now in a career that I love. I work with some of the nicest, smartest group of people I’ve ever met, and I’ve learned a lot since I’ve been on the team. I’m traveling to Dallas in May for the Tourism Academy, Tempest’s annual travel marketing conference, and look forward to visiting other client destinations throughout the year. Without Technical.ly, I might never have heard of Tempest or the great work they do for communities across North America.
Curious about Technical.ly’s Talent Pro services for your own organization? Learn more and contact us here.