AlwaysVPN Survey Reveals Why Streaming Services Are Losing Subscribers and Where They’re Going

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DENVER, July 12 10, 2022 (GLOBE NEWSWIRE) — AlwaysVPN, a product that recommends the strongest VPN features and top-notch security encryption, conducted a recent survey of 280 subscribers to the streaming service to take the pulse of this entertainment. phenomenon. In the wake of the pandemic-induced lockdown that has seen streaming subscriptions skyrocket, top dogs like Netflix are reeling. 40% of respondents who canceled streaming services said Netflix was the one they chose to unsubscribe from, and of the 83% who subscribe, only 39% said it was their service favorite streaming. So why is the “Netflix and Chill” era waning and where are those unsubscribers going?

In the case of “why”, cash continues to be king. The first quarter of 2022 saw another round of fee increases for Netflix. 72% of Netflix subscribers surveyed said the price of their service had increased since subscribing. Coincidentally, 69% of respondents said fee increases were a powerful enough factor to consider canceling a streaming service altogether.

Convenience is another big factor in subscriber loyalty. Netflix recently announced that it was considering including ads in its low-cost tiers, a move that 43% of respondents said would have a big influence on their decision to cancel a subscription. These changes to the user experience, coupled with rising costs, have many subscribers looking for better options.

40% of respondents use alternatives to a streaming service to find content at least half the time. Of these, 40% search for sites where content can be streamed for free and 13% download it from websites or torrents. These options carry a risk of unwanted ads and illegal activity, which is why 49% of these respondents use an ad blocker and 33% use a VPN.

In addition to increased security, using a VPN is a popular trick for unlocking content that one would normally not be able to access due to geo-restrictions. Subscribers may still have access to a streaming service, but they can get so much more out of it. Those who torrent in particular need to use VPNs to keep their activity private and secure from internet providers who frown on this practice.

VPNs and torrent sites are making streaming more accessible and becoming more prevalent as streaming services continue to raise prices and implement unattractive policies. To retain streaming enthusiasts and drive them away from the web, streaming services will need to strike a favorable balance between their business interests and subscriber values.

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Related images

Picture 1 In a recent survey, AlwaysVPN found that many streaming service subscribers are unhappy. Instead, streamers are turning to alternative methods of binging and using a VPN to do so.

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Source: AlwaysVPN

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